7 Tips on How to Give Constructive Feedback to Merchants & Brands

Updated: Jun 18, 2021

But first, what is constructive feedback and why is it important?


constructive feedback
2 business partners sharing constructive feedback on performance.

Constructive feedback is supportive feedback given to individuals and brands to help identify solutions to areas of weakness they may have. Constructive feedback is used as a communication tool to address specific issues or concerns and comes with positive intentions.





To master the art of giving constructive feedback, we listed some tips for you to check.


1- Stay objective

Don’t let other positive or negative opinions or individuals interfere with what you experienced and observed by the staff, with the product, or in the store generally. Your constructive feedback should be sincere.

2- Be specific and straight to the point

Your constructive feedback should be detailed, specific, and straight to point to help the person receiving the feedback fully understand the situation.

3- Show respect and only respect

Ensure to give your constructive feedback in a respectful tone.


4- Focus on where the change should occur

Point out areas that need further improvement rather than using accusations in your constructive feedback.

5- Don’t be discouraged to give negative feedback

Negative constructive feedback when delivered appropriately with a good intention, will help businesses improve in areas of weaknesses.

6- Compliment where it is due Try to give positive constructive feedback among other negatives to reassure merchants you’re not criticizing the overall product or service provided.

7- Always provide suggestions and solution to the problem In your constructive feedback, make sure to give recommendation solutions on how to improve from a customer perspective.


In conclusion, these tips will help learn something about sharing constructive feedback with friends, family members, merchants & brands, but you will always have to exercise to master this art.